Running a marketing event is a great way to spread awareness for your business and the services that you have on offer. Marketing events provide a space for networking, promote new products, gather customer feedback, as well as keeping up to date with the latest in your industry.
With that said, the great lengths that you might take to organise a successful marketing event can be very stressful. How many people will show up? Will the event be successful? These are just some of the questions that you may be asking yourself during the run-up to the event.
But have no fear, we've put together a few marketing event tips that'll help you run the perfect marketing event.
Before jumping into the nitty gritty of your event there are some important things to consider and event goals to set. Just make sure that the whole planning team is on the same page when it comes to these goals.
A factor that can easily be overlooked and may even get out of hand if not properly communicated is the budget for the event. Big or small, it's up to you how creative you make the day!
Nothing spreads the word about networking and marketing events like social media. If you are on any of the social platforms, Facebook, Twitter, Instagram, Linkedin etc and are looking to spread the word about your upcoming event then hit the feeds of likeminded individuals. It’s worth noting that if you're not currently on social, you should get out there and start making your business’ social accounts as soon as possible. Social media is a great way to target communities and individuals that are directly interested or involved in subjects that you are which is particularly helpful when it comes to networking.
It’s also a good idea to target people with a few paid social campaigns that will help with your marketing efforts. Even a small budget can go a long way if you put it in the right place. These boosted posts alongside regular social post surrounding the event will massively help spread the word for the event. These posts should include preparation details and any exciting event updates.
Bonus Tip: Why not create your own gif for the event! This will encourage people to spread the word on their own profiles while at the event. Find out how to do this here.
Following from social media coverage of your marketing event, which in itself is free advertising for you, you can further advertise on your own website. Make sure to dedicate your homepage to news leading up to your event. Use imagery to catch the eye of traffic that visits organically and from your social platform.
Consider including (in your own tone of voice, of course):
Depending on your budget you can go as big or as small as you want, but goody bags don't need to burn a hole in your pocket. Freebies are a great way to draw up interest and get people signing up to your event. This might be snacks, drinks or some branded giveaways. The door is open and it's really up to you.
It’s worth noting that branded giveaways from your event are a great way to get people to remember you and your awesome business.
Once the event has come to an end, it's important that there is a call to action or takeaways from the event. Not only for you, the host, but your attendees too. This can be anything from an upcoming conversation with a potential new partner or client, to a deeper understanding of the consumer that leads to your business results. For your attendees, maybe set them a challenge to achieve for the next event, as well as continuing to encourage them to keep up to date with you on social.
So there you have it, you are now all set to run a great marketing event. Got any ideas of your own about setting up a successful marketing event? Get in touch with us today!
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