Trade shows are a fantastic opportunity to engage with prospects and existing customers alike. What better opportunity to position your brand in front of your potential future client base than with a perfectly executed stand and some thoughtful takeaways?
So what steps do you need to take to make your business name stand out at a trade show? The first is a consistent approach. Consult your brand guidelines and ensure that any piece of collateral that you plan to take is correctly branded with the most current campaign, logo version and imagery. Don't at any cost bring along old materials!
High impact visuals
Consider the visual impact of your stand to exhibition attendees. Invest in a large exhibition backdrop, stand or rich media interface that flags up your brand, presents it in a compelling manner and entices visitors to come in and find out more. Commission a graphic designer to produce this for you, so that it is of the right quality. Think about your messaging carefully and ideally create a stand that doesn't automatically date for longevity purposes. Many companies will now use a video presentation which can be updated for each event.
Invest in quality takeaways that your visitors will love. Don't opt for cheap pens and gimmicks which look tacky. Why not delight your prospective customers with a promotional notebook that is branded with your company details? Branded notepads and customised notebooks allow you to share your company brand in an innovative, high-quality way that will keep it at the forefront of your prospects' minds, and remind them to look you up every time they take their pad out. Invest in personalised business notebooks and you will be giving them something that they can really use and take value from - signalling your company as one that really understands its audience!
Get everyone on message
Make sure all your staff present at the event are on message, up to date with sales campaigns and any promotions and are ready to talk about your company to visitors. This way you will be consistently and well presented - and your stand will stand out for its professionalism, thought and impact.
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