Want column inches?
Send out a notebook
If you regularly send out press releases and want a journalist to pay special attention to you, why not send them a present in the form of a customised notebook?
Journalists write all day. They have to jot notes down constantly and go through endless notebooks scribbling down shorthand. So if you want to get your name and brand message out there, then a simple and cost-effective way to do it is by sending corporate branded notebooks to a carefully tailored list of prominent journalists.
If you define your list of targeted media, sending a notebook to that list of people can be one of the best investments you ever make. Remember, too, that the more you send out, the lower the unit price will become. If you hand them out to customers anyway, and you should, then another hundred will cover the most influential journalists and bloggers in the UK, too.
Simply put, a journalist will never throw away a notebook that arrives on their desk. Think carefully about what you want them to know about your company and include your key brand messages on the covers, as well as your logo and contact details.
It might seem like a small gesture, but sending out this token present will ensure that your brand name sits on a journalist’s desk for weeks or possibly months, so when you send a press release, you’ll benefit from brand recognition. While it does not guarantee you’ll get coverage, you can at least be sure that the journalist will open the email and read what you have to say.
As any PR expert will tell you, getting the recipient to open the email is a major battle in itself, so any competitive advantage you can gain is surely worth it.
You never know what you’ll get from this and it’s a calculated gamble in terms of ROI. If it gets you that all-important feature article or news story in the national press, though, then it could be the best PR spend you ever make. For all your customised notebook needs, visit https://www.myownnotepad.com/.