There are many effective marketing tools and tactics out there, but not everything has to stay in the digital marketing world. The traditional marketing world can be just as effective, if not more so!
Getting your brand name physically in your audience's hands can create a lasting impression for years to come. Here’s why we think a customised notebook is the BEST marketing tool for your business!
They help reinforce brand advocacy
Giving a customised notebook to your client base as a take away from your quarterly meeting can help you build your current clients as brand advocates. Even without them realising, if they’re using your notepad in their internal business meetings, everyone at that meeting will see your logo time and time again.
You need to think about the long term, say one of the client’s staff members leaves and they need similar products or services your business offers – the chances of them thinking of you is a lot higher than if you hadn’t reinforced your business name with your customised notebooks in the first place!
Event exposure through freebies
Everyone loves a good event freebie. If you’re hosting an event, all event attendees will make notes about the great tips and advice you’re giving them – so it’s only right you give them some branded notebooks. Depending on your budget or the size of your event, you could even customise those notebooks for each attendee.
Personalisation is a big marketing trend for 2017, and it’s not just in the digital world people like to feel welcomed!
If you’re not at the stage of hosting your own event, you could get involved in small event sponsorship opportunities. Scouring Twitter and other social media networks for event promotions – they don’t even have to be in your local area – and offering them some freebie customised notebooks, would help boost your brand’s exposure and give you access to a wider audience.
A simple customised notebook can help you secure all the best marketing coverage your business deserves – so why not check out our selection today and make sure everyone’s eyes are on you?
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